Electronic Sources †Internet Essay

I will research promotional methods on the Internet including leaflets, in which I will look at the distribution of local newspapers to see how far advertisements spread. I decided to use a wide range of sources, as I believe this will give me a more reliable source to draw conclusions and to evaluate. Some information can only be found from one source such as the most popular brand of electrical appliances, which can only be found out by using a questionnaire. Another reason for a wide variety of sources is to allow me to find out information such as markets, which are not catered for by large companies, I will then cater for this market. I will carry out questionnaires or use research already carried out by another company, which will allow me to use textbooks or the Internet. I will group the people on their response to my research in social grades. This will help to create an image of the average wage, and class in the local area. Then I will cater for the group that the majority of people fit into. SECTION 4 RESULTS OF RESEARCH SECTION 5 PROMOTIONAL METHODS RECCOMMENDED I have reviewed all of my results and thought carefully about the recommendations I will give to the business ‘Electrical Retailer’. From my research I have found that the social grade of the local area is C and the average pay is between â€Å"15000-â€Å"25000. The majority of these people do not shop locally, and the main reason is that the local shops do not cater for their needs. This is shows me that I there would be place for me to sell my goods, aimed at social group C. This is because of the people surveyed the majority fit into this group, so it makes sense to primarily aim for them, and then unskilled workers. Also the shop that most of people say they shop at is out side of the local area, but they would shop locally if they had the choice. Source A and B shows the popularity of papers and how often they are read. These bar charts surprised me as I found out that the Spalding Guardian and the Lincolnshire Free Press was attracting a larger readership yet papers tend to be read more daily. This is a factor which I will definitely need to consider as newspaper advertisement is a possible promotional method, however I still believe that I will portray my message to inform potential customers and attract them towards my business. Source C shows a pie chart and my results show the different types of media and their accessibility. Television clearly stood out and then poster billboards on transport. This question told me a lot and played a big part in deciding the type of advertisement to use to promote the business. As part of my competition I looked in national newspapers and on the Internet to search for promotional methods used by Curry’s. Below I have found an advert, which from my market research I know is very expensive and therefore the size of the company is large. Also Curry’s attracts millions of customers throughout the country which is why they advertise nationally instead of locally. I found out that 25 slots a week prime time, which is when the radio is listened to most between 4. 01 – 8. 00pm costs   1000. This company has built up a massive customer base over many years, which is why I have a budget of   8000 for the first year of trading to spend on promoting the business. I think that the best method for me to use is poster billboards on public transport. Even though more people have access to a television, this media is not suitable for my business. I will also use leaflets as this would mean that I could put in coupons for the reader. Also that I should use bright colours in my advert, as my leaflets should have a distinctive shape. I will advertise on the local transport system i 780 per year, for a large advert on the back of a bus. The leaflets that I will produce will cost i 145 for a 1000 delivery, and will be in full colour both sides. Leaflets will contain information such as sales, the different range of stock being sold and prices. Also I will advertise in the local paper each month with a relatively small advert which is cheap. I will change my method of advertising depending on the time of year. This is because I feel that more advertising should be done when events like Christmas take place or the January sales. From my research I know that I need to advertise months before Christmas around about October to benefit. I have constructed a table, which shows how I will budget my advertising costs throughout my first year of trading. A lump sum of money is kept aside in case all goes wrong.

Diversity And Employee Job Satisfaction In Local Government Education Essay

IntroductionThe theory of representative bureaucratism suggests that organisations perform better if their work forces reflect the features of their constitutional populations ( Andrews, Boyne, Meier, O'Toole, and Walker, 2005 ) . Harmonizing to the U.S. Bureau of the Census Community Survey 2006-2008[ 1 ], U.S. population is going more diverse in Race and Ethnicity, Education, Origins and linguistic communication, etc. It indicates that the constituents of organisational work forces should hold been progressively heterogenous as the development of diverse tendency in entire population. In world, the demographic alterations in the American work force affected by civil rights statute law and affirmatory action plans have so led to unprecedentedly high diverseness or heterogeneousness within organisations ( Choi, 2008 ) . The increasing work force diverseness poses some of the most ambitious inquiries for the direction of public service ( Riccucci, 2002 ) . For illustration, diverse constituents of population and work force bring employees into contact with people who may hold really different racial, instruction, linguistic communication, preparation, accomplishments, functional background, civilizations, and even values. As organisations progressively operate in a transnational and multicultural context, understanding how diverseness in the composing of organisational groups affects results such as satisfaction, creativeness, and turnover will be of increasing importance ( Milliken and Martins, 1996 ) . Although inconsistent on the extent to which increased occupation satisfaction leads to improved public presentation ( Brayfield and Crockett, 1955 ; Petty, McGee, and Cavender, 1984 ; Iaffaldano and Muchinsky, 1985 ) , Petty, McGee, and Cavender ( 1984 ) revealed a strong relationship between occupation satisfaction and public presentation. Furthermore, old surveies besides demonstrated that satisfied employees are more likely to hold lower absenteeism and turnover than those unsated one ( Locke, 1976 ; and Carsten and Spector, 1987 ) . Therefore, to analyze employees ‘ occupation satisfaction is of great important significances. However, the researches on occupation satisfaction either focal point on its impacts on job/organization public presentation, absenteeism and turnover, etc. ( Brayfield and Crockett, 1955 ; Petty, McGee, and Cavender, 1984 ; Iaffaldano and Muchinsky, 1985 ; Locke, 1976 ; and Carsten and Spector, 1987 ) , or other determiners of occupation satisfaction, such as authorization, participative direction, quality of work life, the function of directors, single features, work environment, etc. ( Bruce and Blackburn, 1992 ; Rainey, 1997 ; Kim, 2002 ) . A comparatively little literature appears to hold examined the possible effects of diverseness on employees ‘ occupation satisfaction. Furthermore, among a few surveies seeking to the impacts of diverseness on occupation satisfaction, most concentrate on employees on federal degree ( Choi, 2008 ) , instead than in province or local authorities. Furthermore, old researches step employee occupation satisfaction as a whole, but did n't analyze the impacts of diverseness on employees on different aspects of occupation satisfaction, such as the different impacts on friendliness and aid received in work and on work itself. Besides, the dimensions most surveies used for demographic diverseness include race/ethnicity, instruction, age and sex, and disablement ( Wise, 2000 ; Andrews et Al, 2005 ; Pitts, 2005 ; Choi, 2008 ; Pitts, 2009 ) , but few of them use beginnings and linguistic communication as a step of demographic diverseness. However, with the development of globalisation, more and more first coevals immigrants, whose first linguistic communication is non English and is non born in the US. , are going U.S. citizens and attend public sector. A Harmonizing to U.S. Census Bureau Data[ 2 ]released on February 22nd, 2005, the state ‘s nonnative population numbered 34.2 million in 2004, accounting for 12 per centum of the entire U.S. population. This figure is 2.3 per centum higher than it was in 2003. Therefore, a survey on the effects of demographic diverseness of beginnings and linguistic communication on occupation satisfaction is really of import. In add-on, most surveies used inactive informations at one clip point. It could n't reflect the development tendency of demographic features of public employees. This paper aims at researching the development tendency of public employee diverseness and the impacts of demographic diverseness of local authorities on affectional results, occupation satisfaction ( Figure 1 ) , through a ten-year period. How different dimensions of demographic diverseness, such as race/ethnicity, instruction, gender, beginnings, linguistic communication, and instruction, affect employees ‘ occupation satisfaction? What ‘s the disagreement of the impacts of demographic diverseness on different facets of occupation satisfaction? First, I review the old literature on diverseness concentrating on five of import demographic dimensions of diversity-race/ethnicity, beginnings, first linguistic communication, gender, instruction, and occupation satisfaction. In the following subdivision, I explore the theoretical model and present hypotheses of diverseness and its impact on different aspects of occupation satisfaction. In the last subdivision, I discuss resear ch design/methodology.Figure 1 Diversity and Job Satisfaction in Local GovernmentDevelopment and AchievementDemographic DiversityRace/EthnicityBeginningsFirst LanguageGenderEducationEducationJob SatisfactionFriendliness and Assistance received RrRaceLiterature ReviewDiversenessThe term diverseness frequently provokes intense emotional reactions from people who, possibly, have come to tie in the word with thoughts such as â€Å" affirmatory action † and â€Å" hiring quotas † ; yet it is a word that merely means â€Å" assortment † or a â€Å" point or regard in which things differ † ( Milliken and Martins, 1996 ) . Actually, demographic diverseness refers to â€Å" the grade to which a unit ( e.g. , a work group or organisation ) is heterogenous with regard to demographic properties, † such as race/ethnicity, sex, age, organisational term of office, and societal position ( Choi, 2008 ) . This survey limits its treatment to four demographic dimensions-race/ethnicity, beginnings, linguistic communication, and gender. Some bookmans have developed several attacks to categorise assorted dimensions of diverseness ( e.g. , Cummings, Zhou, and Oldham 1993 ; Jackson 1992 ; Jackson, May, and Whitney 1995 ; Maznevski 1994 ; Milliken and Martins 1996 ; Tsui, Egan, and O'Reilly 1992 ) . One common differentiation is between diverseness on discernible or readily noticeable properties such as race or ethnicity, age, or gender, and diverseness with regard to less seeable or underlying properties such as instruction, proficient abilities, functional background, term of office in the organisation, or socioeconomic background, personality features, or values ( Cummings et al. , 1993 ; Jackson et al. , 1995 ; Tsui et al. , 1992 ) . Harmonizing the above classification, race/ethnicity, beginnings, gender, and first linguistic communication should be included into discernible properties ; instruction should be considered as implicit in properties.Job SatisfactionEmployees ‘ satisfaction with their occupations is an of import standard for rating organisational effectivity ( Choi, 2008 ) . Harmonizing to Hoppock ( 1935: 47 ) , occupation satisfaction is any combination of physiological, psychological, and environmental fortunes that causes a individual truthfully to state, â€Å" I am satisfied with my occupation † . Most common definitions are those that assume being of demands ( in changing signifiers ) and by and large view occupation satisfaction as ensuing from the tantrum between these single demands and the occupation and its environment ( Hopkins, 1983 ) . However, Lock ( 1969 ) rejected the construct of demands and defined occupation satisfaction as the enjoyable emotional province ensuing from satisfaction or satisfaction about one ‘s occupation. The interaction of one ‘s values and one ‘s perceptual experiences of the occupation and its environment are two chief causes of occupation satisfaction. In this survey, I chiefly rely on a modified need-satisfac tion theoretical account, which combines single demands and work environment. There are two basic ways of mensurating occupation satisfaction, facet-free and facet-specific steps. It is easy to administrate and understand ( Kalleberg, 1974 ) , and it correlates extremely with more complex measurings of occupation satisfaction to utilize facet-free attack ( Robinson, Athanasious, and Head, 1969 ) . In the procedure of reacting to facet-free inquiries, employees tend to supply their ain agencies of summarize a assortment of different facets of their occupation into a individual reply ( Johns, 1980 ) . However, this attack has been badly criticized for a figure of grounds ( Hopkins, 1983 ) . Most significantly, occupation satisfaction is one-dimensional and multidimensional instead than a individual dimension ( Kalleberg, 1974 ) . One general inquiry could n't mensurate all facets of a occupation. However, facet-specific occupation satisfaction steps ask the respondent to measure his/her satisfaction with a series of occupation aspects. And faceted measuring is advantageous in that it coincides with the multidimensional character of occupation satisfaction, provides comparison across the respondents, and permits a grade of control and way by the research worker ( Hopkins, 1983 ) . In old researches, there are 23 aspects studied ( Hopkins, 1983 ) . In this survey, 21 aspects will be used except salary aspect and I categorize the 21 aspects into three facets: friendliness and aid received in work ; development and accomplishment ; and work itself. Friendliness and aid received in work, and development and achievement aspect of occupation satisfaction will be used to prove the research inquiry.Theoretical Framework and HypothesesPrevious literature has demonstrated that different dimensions of diverseness may take to different effects ( Jackson, Joshi, and Erhardt, 2003 ; Jehn, N orthcraft, and Neale, 1999 ; Milliken and Martins, 1996 ) . Less seeable or implicit in properties may supply a wide scope of thoughts, accomplishments, and penetrations, and finally consequences in organisational public presentation betterment by increasing organisation ‘s creativeness and problem-solving capablenesss ( Cox, 1993 ) . To increase organisation ‘s creativeness and problem-solving capablenesss, and contribute to organisation public presentation betterment is a important foundation and step to single development and accomplishment. Therefore, underlying properties is assumed to be positively related to development and achievement aspect of employees ‘ occupation satisfaction. H1: Education diverse is positively related to development and achievement aspect of employee occupation satisfaction. However, discernible properties, such as demographic backgrounds, may take to high degrees of emotional struggles between persons in organisations. Heterogeneous groups may besides see a deficiency of communicating or miscommunication, disenabling struggle, and the load of the high costs of coordination and declaration of struggles ( Jehn, Northcraft, and Neale, 1999 ) . Harmonizing to Byrne ‘s ( 1971 ) similarity-attraction theory, people prefer interacting with similar others and happen interactions with them easier, positively reenforcing, and more desirable compared with interactions with others who are different. Persons in diverse groups tend to experience less safe and to swear each other less. Lower trust is more likely to take to higher struggles within groups ( Choi, 2008 ) . Furthermore, for employees, who were non born as U.S. citizens and whose first linguistic communication is non English, may hold communicating obstructions with his/her co-worker. This communicating job may impact their development and publicity within the organisation we well, which finally leads to reduced occupation satisfaction. Therefore, discernible properties are supposed to be negatively related to friendliness and assistance received aspect of occupation satisfaction: H2: Race/Ethnicity diverse is negatively related to friendliness and assistance received aspect of employee occupation satisfaction. H3: Origin diverse is negatively related to friendliness and assistance received aspect of employee occupation satisfaction. H4: Gender diverse is negatively related to friendliness and assistance received aspect of employee occupation satisfaction. H5: Language diverse is negatively related to friendliness and assistance received aspect of employee occupation satisfaction.Research DesignMeasureDependent Variable: public employees ‘ occupation satisfaction is measured by two dimensions, friendliness and aid received from work and development and accomplishment. It is measured on single degree based on responses to relevant study and interview inquiries. Friendliness and aid received could be measured by the undermentioned inquiries: Opportunity to do friends Friendliness and helpfulness of colleagues Enough aid and equipment to acquire the occupation done Development and accomplishment could be measured by the undermentioned inquiries: Opportunity for publicities Opportunity to develop particular abilities Independent Variable: discernible and implicit in properties of diverseness of public employees in local authorities in NJ. In recent old ages, three sorts of diverseness steps have been used most often: the coefficient of fluctuation, the Blau ‘s index of heterogeneousness, and the entropy index of diverseness ( Choi, 2008 ) . In this survey, the degrees of each bureau ‘s demographic diversity-race/ethnicity, beginnings, gender, first linguistic communication, and education-are calculated through the Blau ‘s index of heterogeneousness or Entropy index of diverseness, which are appropriate for categorical variables, instead than the coefficient of fluctuation, which is proper for uninterrupted variables. The concluding choice between the Blau ‘s index of heterogeneousness and Entropy index of diverseness depends on the information collected and informations analysis consequences. Race/Ethnicity is classified into five groups: White ; Black or African American ; Asian ; Native Hawaiian and Other Pacific Islander ; and Others, based on the U.S. Bureau of Census ‘s classification. Beginning is classified into two groups: born naturalized as a U.S. citizen and foreign born non U.S. citizen, based on the U.S. Bureau of Census ‘s classification. Gender of public employee in local authoritiess includes both male and female. First Language is categorized into five groups: English ; Spanish or Spanish Creole ; Other Indo-germanic Languages ; Asian and Pacific Island Languages ; and Other Languages, based on the U.S. Bureau of Census ‘s classification. Education is measured by two indexs. The first index is to mensurate the diverseness in instruction degree. The diverseness in instruction degree is categorized into six groups: less than high school alumnus ; high school alumnus ; some college or associate ‘s grade ; unmarried man ‘s grade ; maestro ‘s grade ; Ph.D. grade. The 2nd index is to mensurate the diverseness in major. It is categorized into nine groups: societal scientific discipline and humanistic disciplines ; public personal businesss ; library and information ; concern ; instruction ; jurisprudence ; technology ; medical scientific discipline ; and others. Control Variable: there are some other variables are supposed to hold important impacts on public employees ‘ occupation satisfaction, harmonizing to old research. Those factors include employee place term of office, age, organisation population, city/township population, etc.DatasA assorted research method will be used to analyze the research inquiry and hypotheses. I plan to roll up ten-year period ( 2000-2009 ) information in employee race, gender, instruction, beginnings, first linguistic communication, and occupation satisfaction from each local authorities in New Jersey, utilizing unnoticeable resources, study, and single interview. The ground for roll uping informations in ten-year period is foremost to track the tendency of the employee demographic constituents in local authorities in NJ during the past 10 old ages, and to mensurate whether diverseness is a apparent character of local public employee in NJ. Second, I want to prove the alteration of demographic factors à ¢â‚¬Ëœ impacts on occupation satisfaction, instead than a inactive consequence at one clip point, because it is supposed that the demographic characters of local public employees are changed to be more diverse. Unobtrusive resources: Archive and Official Documentation to roll up public employees ‘ demographic constituents, including race, instruction, gender, beginnings, and first linguistic communication, in each city/township authorities in NJ during the past 10 old ages. Based on this information, descriptive statistics could be used to depict the development tendency of employee demographic factors. Survey and Sample: I will carry on a mail study to roll up occupation satisfaction informations. 10 % employees from each city/township authorities will be indiscriminately selected and the questionnaire will be sent to them. In order to guarantee a good respondent rate, I will carry on a three-round study. The follow-up study may be conducted by phone or electronic mail. Semi-Structured Individual Interview: in-depth informations is needed to unearth some deep information. The chief content of single interview is to look into employees ‘ occupation satisfaction and how diverse on the job environment affect their occupation satisfaction. What are the most of import factors that impact their occupation satisfaction? What are the employees ‘ perceptual experiences or suggestion sing to diversity direction?Datas AnalysisAbove all, content analysis will be used to analyze written paperss. Contented analysis is â€Å" any technique for doing illations by consistently and objectively placing particular features of messages † ( Holsti, 1968 ) . First, is to make up one's mind the degrees and units of paperss analysis. Sampling may happen at any or all of the undermentioned degrees: words, phrases, sentences, paragraphs, subdivisions, chapters, and books. Second, is to unite content analytic elements, and coding. Coding frames are used to f orm the informations and place findings after unfastened cryptography has been completed. The whole procedure is to split gathered archive and certification informations and make full them into five independent variables. For some quantitative informations, occupation satisfaction study informations are Likert Scale informations, 5 graduated tables. Recode each factor to do certain every inquiry and information is in the same way from 1 ( strongly dissatisfaction ) to 5 ( strongly satisfaction ) . Mean score higher than 3 is considered satisfaction, and lower than 2 is considered dissatisfaction. Furthermore, descriptive statistics is used to cipher mean, media, standard divergence, standard mistake of collected informations, including certification, study, and interview informations. For The documentation/archive information is a pooled information in 10 old ages. To compare informations in different twelvemonth, we can reason whether the constituent of employee in local authorities is more and more diverse. What ‘s the development tendency, to rush up or decelerate down? If it is necessary, Cronbach ‘s Alpha can be used to prove measuring dependability before making index variables. Multiple arrested development could be used to prove the significance degree and coefficient of correlativity between demographic diverseness and employees ‘ occupation satisfaction. Meanwhile, Variance rising prices factor ( VIF ) can be used to prove whether there is multicollinearity job and Breusch-Pagan trial is used to analyze whether the theoretical account has heteroskedasticity job or non. Some package plans may be utile to analyse informations, for illustration SPSS, Office Excel, and Stata. The analysing package should including the undermentioned maps: word processors, text retrievers, textbase directors, code-and-retrieve plans, code-based theory builders, and conceptual network-builders.

Australian Society in the 1950s and 1960s Essay

During the 1950s-1960s Australia’s popular culture was heavily influenced by American culture, trends and images. The 50s and 60s was the era of Rock ‘n’ Roll, Hippies, Rebellious teenagers, and drugs. These themes were all part of America’s culture and were portrayed to the rest of the world as important elements of American culture. These important elements of culture heavily influenced the growing nation of Australia – particularly during this period. Teenagers were the prominent generation of this time, with the consumers market aimed strait at them. The 60s saw the uprising of a new generation who strived to be different from their elders. During the 1950s-1960s American artists, American themes and American styles of music dominated the Australian music scene. Australian charts were packed with foreign American hits, Australian acts rarely making it into the Australian top ten. Radio stations devoted much less time to talking so they could fit in more American music, because that is what the Australian people wanted to hear. American artists such as Elvis Presley and Bill Haley (and his band ‘The Comets’) we hugely popular in Australia and were idols for the teenagers generation. During this time, Australia’s most notorious rock ‘n’ roll singer rose to fame – Johnny O’Keefe, Heavily influenced by American rock ‘n’ roll artists. The 50s and 60s saw the birth of a new generation – hippies. Hippies were a generation mainly composed of young people, either in their teens or early twenties. A generation of ‘free spirits’, whose main goals in life was to just be one with Mother Nature and promote peace and love. Hippies were looked down upon by older people because most hippies did not seem to care much about a stable, settled-down life. Hippies were usually involved in drugs (LSD was popular) and also believed in free love. Influenced by the growing American trends of hippy culture an Australian hippy culture began to emerge. The generation of hippies sometimes formed anti-government groups. This was evident in Australia when hippy anti-Vietnam war groups and hippy anti-communist groups started to appear. Aussie hippies spent a lot of time surfing and the stereotype of an Australian hippy included a VW Kombi, painted colorfully with peace signs with surfboards in the back. Australian hippies were following many of the movements of American hippies, especially  supporting the psycadelic and folk music scenes. In the mid 1950s television was introduced into the home and became a part of typical Australian households. Television was a gateway for Australians into American culture, since most of the earliest television shows were American. The Australian public was constantly watching American ways and American trends and began to adapt to those trends because the TV shows portrayed the American way of life as ‘cool’. Actors such as Elvis Presley playing rebellious teenagers in motion pictures influenced teenagers to be rebellious, because their own idol was. Australia’s own film industries did not kick off until the mid-80s, although film was a major part of Australian culture during the 50s and 60s. Families would regularly go to the movie theatre to watch American films on a Saturday night or go to the new American inventions – drive-ins. Drive-ins at that time were a symbol of American culture, and were a popular Saturday night entertainer. The reason why Australia was so heavily influenced by America during the 1950s and 1960s is because Australia was a young country, without any real identity that had to look abroad for influence. In comparison to America and the United Kingdom, Australia was still a very undeveloped nation. John Douglass Pringle, a Scottish journalist living in Sydney in the 50s and 60s said this about Australia’s outside influences; â€Å"Some Australian nationalists find a painful irony in the circumstance that, having fought against the British influence all their lives, they have won their battle only to find that American influence has taken it’s place†. It seems as though as Australia was striving to be different from its mother country, Great Britain, it became more and more like America without even realizing. Nowadays, in our multicultural society, it is difficult to stereotype a particular country as every country now influences countries across the globe. Popular culture in mega countries such as Australia, Great Britain and America is now very similar, because many companies and trends can easily spread across the globe due to better communication, although these countries are not without an individual and unique popular culture.

Teen pregnancy , planned parenthood ,and similar ideologies relevant Assignment

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The Politics of Pacific Northwest Research Paper

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HMLS 302 Case Study - Essay Example ers to drones as Unmanned Aerial Vehicles, UAV’s, which it claims will enhance the effective response to national and international matters such as disaster, homicide, terrorism, rescue operations, and various other situations that require an overhead surveillance approach, mostly in security (Homeland Security News Wire, 2012). The Bill signed into law by President Obama after Congress passed it in February 2012 requires of the military and security bodies to develop and fine-tune the not-so-common-now technology, referring to it as a necessary and significant step in advancing America’s aerial surveillance and security. In addition, the permission will extend to private and commercial UAV’s that will see them access the airspace above America which is currently ruled by manned aeroplanes. The explanation of this is that such measures will enhance the landings and take-offs of planes which currently rely on out of date and complex systems (Wagstaff, 2012). The following discussion will highlight the key controversies of this debate that circle within safety and privacy of the wider American population in regards to the UAV technology. It is unclear whether the debates arise from a foreshadowed implication that is likely to arise from the use of UAV’s or due to lacking knowledge regarding their handling and operation. It is however important to come to terms with what drones really are, how they operate and what their largest implications are likely to be. Commonly known as drones, these technological giants are referred to as Unmanned Aerial Vehicles or Remotely Piloted Air Systems by security bodies such as the Homeland Security Department. Unknown to many, drones have been in existence for a while, only that their use has been in small-scale discreet (military) operations such as hunting down and tracking wanted personnel in terrorist bases such as Pakistani. The original idea of creating drones was to use them in areas termed as difficult or too

Why Companies Should Green Their Supply Chain Management Research Paper

Why Companies Should Green Their Supply Chain Management - Research Paper Example Sourcing of raw materials with right quality and lower price necessitated movement of materials across the continents. On the other hand, shifting of production facilities to the places where the cost of labor is cheap is also considered by the companies. These twin strategies result into movement of raw materials and finished products from place to place cutting across the borders of the nations. The increase in the level of activity in the flow of the movement of goods over the period of time necessitated revisiting of the strategies by the corporate companies in respect of supply chain management with a view to reduce cost. However, the developments that have been taking place in the environmental front warrant corporate social responsibility (CSR) in view of atmospheric pollution which leads to global warming, water pollution, human rights issues involved, and extinction of animal and plant species. Judicious use of natural resources in the process is very important for maintaini ng ecological balance and the welfare and rights of the future generations. Also, growth at the current level with the accelerated use of natural resources is not sustainable in the long run. ... Green supply chain management Parry, P., Martha, J. & Grenon, G. (2007) state â€Å"the supply chain is the production and distribution network that encompasses the sourcing, manufacturing, transportation, commercialization, distribution, consumption, and disposal of goods, from the ore mine to the trash can†. Primarily, the uninhibited consumption of energy at various levels leads to inflation in the energy prices. The cascading effect of the increasing fuel prices results into inflation in food prices and becomes a threat to food security. The impact of greenhouse gas emissions is considered to be very serious as the damage to the environment could be irreversible. Supply chain management needs to play an important role in reduction in the consumption of energy in an organization. This could be achieved through a comprehensive corporate strategy which encompasses conservation of energy on voluntary basis, compliance with the regulations as a good corporate citizen, savings i n cost by reducing emissions, adoption of standards issued by various agencies and environmental auditing, water and effluents treatment, recycling, waste disposal and renewable energy. For instance, according to a study by Canning, P. et al. (2010) food processing showed the largest growth in energy use. Recycling of packing materials, generation of electricity from waste and avoiding use of environmentally unfriendly packing materials in the industry would not only be beneficial to the environment and the society but also results into cost saving. According to Bruntland report  Ã¢â‚¬Å"Development that meets the  needs  of the present without compromising the  ability  of future generations to meet their own needs† (The World Bank Group, 2001). Emission of